Profound insights can come from deeply thinking about a process, operation or idea, establishing where the true customer value is, and then simplifying and distilling it down to its absolute essence. Often, less is more.
These two quotes come to mind:
“Everything should be made as simple as possible, but not simpler.” Albert Einstein
“Simplicity is the ultimate sophistication.” Leonardo da Vinci
Keep it SIMPLE:
- Solution-driven
- Intuitive
- Meaningful
- Practical
- Light
- Elegant
SIMPLE acronym courtesy of Roland Berger